By Rudi Webster
For more than 15 years the West Indies cricket team has been trapped in a failure spiral in which they fail, expect to fail and fail again. Once champions of the world, and one of the better teams in the history of sport, they have been languishing at the bottom of the Test and One Day rankings for some time, not for lack of fitness or talent but poor self-belief, weak concentration, inadequate motivation and self-discipline and a negative self-image.
Once players get the basics right performance usually revolves around these things rather than around potential.
The players’ self-belief and self-image cause them to think, behave and perform like the players they imagine themselves to be. Their self-image is a subconscious picture they have of themselves – who they are, what they are and how good they are. And that picture is reflected
