A one-time Foreign Service Officer, 61-year-old Janice Fraser appears more than comfortable in her current role as a beekeeper. She fervently believes that beekeeping is one of the untapped sectors of the Guyana economy and has taken it upon herself to teach young men and women to become part of an industry in which, one day, they will become their own bosses.
These days, she is also busy developing her own brand, “Forever loving you honey.” Her immediate objective is to have her brand available across the country. She has acquired a plot of land on the Essequibo Coast. Very soon, she will be establishing an apiary there. These days she tends hives at several locations on the East Coast Demerara. She believes that there is an adequate market even in circumstances of increased production. “Right now I sell my honey through word of mouth and sometimes I don’t have enough to supply my clients so I have to sell on a first come, first served basis,” Fraser says.
