M & I Business launches cake mix

Michael Sinclair and Isha Beth Benjamin packaging their cake fruit mix..

Gone are the days when young, bright, ambitious Guyanese cling tenaciously to academic pursuits that equip them for distinguished careers in well-recognized disciplines, leaving entrepreneurial options to those who see greater merit in doing business.

Twenty-year-old Isha Beth Benjamin had spent several months after leaving secondary school in search of the ‘coveted’ government job …teaching or perhaps nursing. Afterwards, she harboured thoughts of starting a business of her own. Then she got a job…with her cousin Michael Sinclair’s business. It has, she says, been a worthwhile partnership. The two are bright, enlightened and easily mistaken for University of Guyana undergraduates. Their sights, instead, are set on building a lucrative business together.

As a beginning they are building M & I Business Enterprise, an agro processing outfit situated at Lot 108 Rose Hall Town, Corentyne, Berbice. That was in December 2016 and approaching the entity’s first anniversary they are entirely immersed in their first original product, a flavourful fruit-based cake mix that is catching on in an encouraging way.

We met Isha Beth and Michael at the Albion Sports Complex two weeks ago