Good, old-fashioned Guyanese black cake may be a hot item on the local menu at Christmas time, though it may be well worth the while for business-minded cake-makers to check out the progress that Tortuga International is making with rum-based cakes, whose sales in the region are estimated around US$18 million.
It was the company Coffee Rum Traders which initially launched the popular rum fruitcake as a Christmas treat, and it has also recently launched a line of coffee rum cakes.
There are other players in the market too, including the reported market leader Tortuga International, which is owned by the Jamaica Producers Group, and Country Traders.
