Luxury can be defined as a state of great comfort or elegance, especially when difficult to obtain. The word connotes opulence, a rarity available to the wealthy, and those that try to appear as such.
One of the easiest ways the general population can show their wealth is through fashion brands and branding that’s a bit more easily available. French, Italian, American and British brands that are mainstream have reaped the profits and over the years built a brand awareness that pays in dividends. Think about your Chanel’s, Gucci’s, Tom Ford’s, and Burberry’s, just to name a few.
But what is luxury?
I recently watched a series of documentaries on Netflix called Abstract: The art of design. In an episode featuring interior designer Ilse Crawford, she said, “Luxury is attention and care in each detail”. That struck me deeply.
