The Caribbean has the potential to do much more to develop its identity, spur growth, soft power and competitiveness, if its citizens reimagine the future of its countries and cities.
This is in part the message contained in the fascinating recently published book ‘Brand Jamaica: Reimagining a National Image and Identity’ edited by Hume Johnson and Kamille Gentles-Peart which follows from a symposium held at the University of the West Indies in late 2017 ‘Reimagine Jamaica: unlimited possibilities’.
The book, suggests that there is a need to interrogate, deconstruct and reimagine the ways that the country’s national image has been created.
