Malika Lynch’s Cupcakes and Things – taking it to the next level

Malika Lynch

There appears to be no end to the number of Guyanese women who, belatedly in many instances, are taking purposeful strides down entrepreneurial roads. Some of them are fashioning realities out of nostalgic hankerings which they have embraced for much of their lives.  Others are freeing themselves of what had been stifling ‘careers’ as homemakers, actualising long-held and long-stifled ambitions. They have come to see the merit as much as the material gain in realising the satisfaction of putting their talents to work for them.

In an increasing number of instances the modest businesses that they have built for themselves represent the attainment of life-long dreams. The more pleased they have been with what they have achieved, the more determined they have become to get to what we in Guyana loosely call, ‘the next level’.

Cupcake ‘experts’ will tell you that these cute creations (which according to Wikipedia originated in the US) have grown in popularity primarily because they can be fashioned into anything imaginable and can be made to be part of any occasion. And Malika Lynch agrees wholeheartedly.