While it is clear that hundreds of micro and small businesses across the country and seriously up against it insofar as surviving the serious decline in economic activity occasioned by the onslaught of the COVID-19 pandemic, amongst those that the Stabroek Business has engaged, many are demonstrating an astonishing will to keep going. One of those is A& J Creative Designs, a modest mother and daughter enterprise established in October last year that has brought their home-taught culinary skills to bear, in the production of a wide range of cakes.
A&J, like most other local micro businesses derived from the proprietors’ search for options, the forward planning in this instance extending into envisaged investments in additional services including landscaping, delivery of groceries and bill payment. The story, however, for Alicia Daniels, the lead player in the A&J enterprise has, these past several months, been transformed from intense forward planning to fighting a rearguard action to hold the company together.
