Natasha David is one of possibly thousands of Guyanese women whose modest entrepreneurial pursuits have been derailed by the gale force winds of the Coronavirus, leaving their lives and their livelihoods in limbo. What the Stabroek Business is discovering, astonishingly, however, is that many of these women have fashioned an unbelievable never-say-die attitude that is pushing back in various ways against the malady that continues to ‘shake up’ the world.
From a craft-based enterprise that embraced a range of offerings from eye-catching Amerindian costumes to attractive indigenous jewellery, Natasha is ‘fighting her corner,’ shifting gears, moving her productive focus into niches that bring opportunistic returns in the prevailing circumstances.
Operating under the trading name of David Creative Designs since 2007, Natasha’s work has gotten the attention of the craft-conscious local market and also won her a fair measure of market exposure both in the Caribbean and further afield. Covid-19 has ‘crashed the party,’ compelling her to infuse into her creative inclinations, a generous measure of strategic thinking, the reality being that what coronavirus has done is to radically alter the playing field.
