COVID-19 can’t ‘trump’ people’s passion for ‘looking good’ – Fashion creator Junette Stuart

Fashion Designer Junette Stuart

Not even the sense of doom and gloom that has descended on much of the world ever since the sudden, unannounced arrival of the novel coronavirus pandemic in 2019 has succeeded in diminishing what Junette Stuart believes is people’s innate desire to enjoy their lives.

This state of mind, she believes, is not a function of a reckless absence of mindfulness of the enormity of the threat that the pandemic represents, rather, it is a philosophical position that millions of humans possess which dictates that good times or bad, life simply has to go on. It is that philosophy, Junette believes, that still keeps alive, the industry from which she makes a living.

This is her seventh year running a business of her own in the clothing industry. Junshazyna’s World of Fashion and Interior Designing Enterprise was established in 2013. Its original home was located at 86 Jedidiah Drive Friendship, East Bank Demerara. These days she also runs an outlet at 106 Croal Street, Georgetown. She is also ‘trying out’ a mobile boutique initiative and, she says, she is “seeing results.”