Not a COVID-19 concoction: Pheadra Williams’ Ginger Juice

Pheadra and products

Even as Guyana continues to cast worried glances over its shoulder as the novel coronavirus continues to rage, evidence continues to surface of the emergence of opportunistic business initiatives across the country. 

Pheadra Williams is a first-time agro-processor whose love for fresh natural ginger-laced juice was being countered by the monotony of having to grate ginger before being able to apply it to her pursuits. That was the genesis of an initiative that gave birth to cold-pressing ginger juice which Pheadra says has ‘caught on’ with local consumers.

 The development of the product, she says, began with its ‘manufacture’ and in the first instance being consumed in her own home and gifted as giveaways to friends.