Caribbean Airlines working overtime to repair service image

Widely regarded as a faithful but, frequently, unreliable servant of regional air travel, Caribbean Airlines, in a recent statement, is seeking to provide the region with an undertaking that it will not only recover from its catastrophic revenue losses arising primarily out of the impact of Covid-19 and its repercussions for regional air travel, but also that the carrier will realise that undertaking with no reduction in the quality of its service to the region.

While a June 23 Caribbean Business Report story quotes the company’s Chief Executive Officer, Garvin Madeira as saying that the company will be seeking not to disappoint passengers as it seeks to implement “new measures” to reverse its decline in revenue and job losses, long-suffering regional air travellers who have chosen to keep faith with the much-maligned airline are likely to assume a proof-of-the-pudding response if they are to embrace the assurances currently being offered by the beleaguered airline.