Two and a half years after its launch as a modest cosmetics enterprise in Parika Market, Ganesh Fashions is, its twenty nine year-old Proprietrix Shondell Ragnauth says, just about ready to move to the ‘next level.’ Not that the enterprise is about to entirely abandon the base from which it has grown a market that now extends beyond the Region in which it got started; but according to Shondell, the enterprise is now sufficiently certain of its ability to compete on a bigger playing field.
Ganesh Fashions is about cosmetics and makeup and Shondell has now become sufficiently confident in her ability to trade on what has become a fiercely competitive urban market to have ventured into the clothing business and has moved to take advantage of what has become a widely popular on-line trading culture. More than that, she has made a decision to expand her enterprise into the capital. It is a move that points unerringly to a level of confidence in product supply arrangements that allow her to openly market her ability to supply high quality products products at up to 50% less than what other enterprises ask.
