Naturally Beautiful creator Christine Gittens ‘not afraid to dream’

Christine and her daughter

Christine Gittens is one of a continually emerging group of Guyanese women whose entrepreneurial instincts are pushing them to investigate the science of plants that can be found across the far reaches of Guyana with a view to pressing these into service as what, these days, are described as ‘natural products,’ but which, not many moons ago were referred to as ‘bush cures’ or ‘bush remedies’.

This amounts to what, in many instances, has been a gradual turning away from the bewildering array of imported cosmetics by a local market that often struggles to meet the prices fetched by the exhaustively marketed brands; that, as well as the claims, real or imagined, that are sometimes made about the ‘side effects’ of those imported options.