After a decade of selling cassareep at Stabroek Market every Christmas, Kelvin and Anessa Forde launched their business Anessa’s and Kelvin’s Taste and today Kelvin’s Taste cassareep, green seasoning and pepper sauce is widely available.
Massy (Providence, Turkeyen, Vreed-en-Hoop, and Ruimveldt), Bounty (Kitty, Water Street, Regent Street and Grove), Survival (Sheriff Street), Fresh Co (Great Diamond) Cross Cutter, Andrew’s, FoodMaxx (Giftland Mall) and the Guyana Marketing Corporation (GMC) all carry the brand.
While product presentation and marketing are important when it comes to business, the entrepreneur said selling quality products has been vital for his success. Some supermarkets, he said, took a few of his products the first time he approached them, others needed a bit more coaxing but once they had Kelvin’s Taste on their shelves, they needed to keep restocking owing to customer demand.
