For a number of years, the Guyana Chess Federation’s (GCF) most magnanimous sponsors for tournaments were Keishar’s Enterprise and Demerara Distillers Limited (DDL). Perhaps it was because two senior officials of the two entities loved and played the game competitively.
To this day, chess benefits from the sponsorship of DDL. Chess enjoyed the goodness of Banks DIH Limited, Neal and Massy and Trophy Stall, among other businesses large and small.
When a business sponsors chess it becomes associated with a prestigious activity. It may not say much to a sponsor but then again, chess tournaments do not only require cash.
