The meteoric rise of TikTok

Brooke Glasford

By Brooke Glasford

In the past few months I have started using TikTok, after fighting it down as most millennials did. I first decided I wanted to join the masses in creating content there in the latter part of 2020—it took me eighteen months to actually do it. I didn’t even know where to start, but my friends encouraged me do “ a day in the life” videos because I typically do a lot of things in a day. These videos consist of short clips of your day, compiling them into one video and then narrating what you’re doing, over the compilation. Imagine my shock when on my fourth video I got 2500 views, within the first 4 hours. I was floored.  Could you imagine 2500 people passing by your home – or better coming into your store? A dream!