Deciphering the Gen Z new fashion trend

‘Never see, come to see’ is a local idiom some of us use when we or those around us have encountered new ways of doing things or new things in general. The turn of phrase is often used within the context to express surprise, general excitement and at times to signal progression on the social ladder.

Over the past year, social media has exploded with style tips from influencers who have breathed new life into the old money fashion aesthetic. There has been a complete 360-degree turn from logo mania and nouveau riche fashion choices and, as some may want to say, not dressing like ‘never see, come to see’.