To thoroughly appreciate the extent to which the global business landscape has been transformed by the advent of E-commerce you have to immerse yourself in the journey itself. Not ‘many moons’ ago trading was conducted – for the most part – through the physical exchange of goods for cash or cheque payments in what, all too often, were protracted and inevitably time consuming procedures. Some of those procedures could, perhaps, be bearable once they were limited solely to simple, across-the-counter transactions that involved the swift exchange of cash for limited quantities of goods. Weightier buying experiences, however, particularly in instances where there is considerable physical distance between buyer and seller, is an altogether different matter.
