State agencies responsible for marketing local products overseas can learn from the JAMPRO ‘manual’

JAMPRO President Shulette Cox.

President of the Jamaica Promotions Corporation (JAMPRO), Shullette Cox (second right), shares a photo opportunity with (from left) Interim Vice President, Export Division, JAMPRO, Shane Angus; Manager, Exporter Facilitation, JAMPRO, Delaine Morgan; and Manager at EXIM Bank of Jamaica, Errol Barnaby. Occasion was the recent Exporter Information Session at the Terra Nova All-Suite Hotel in Kingston.

In a move that unerringly targets the country’s export-ready firms, seeking to support them in their quest for a greater share of export markets, the Jamaica Promotions Corporation (JAMPRO) is seeking to attract greater attention to its Enterprise Developmental Export Growth (EXPORT MAX) programme, which is being redesigned to provide more targeted assistance to the country’s exporters. A report in the January 24th issue of the Jamaica Gleaner quotes JAMPRO’s President Shullette Cox as saying at a recent Exporter Information in Kingston, the country’s capital, that what is in effect a “revamping process” will result in “focused capacity-building, advocacy and market penetration support” for local businesses.