This is not the first occasion in recent months that the Guyana Tourism Authority (GTA) has signaled its intention to aggressively take the country’s tourism industry ‘on the road’ to markets both within and outside the country, its impetus deriving from the broader swathe of attention that the country has collared from its oil bonanza. In pursuit of its tourism promotion push, the state-run entity has focused its attention on efforts to upgrade pre-existing tourism-related infrastructure as well as to add to its existing inventory. The GTA’s push to parade the country as a visitor-friendly haven is manifested not just in the targeting of tourism-related infrastructure for resurrection and rehabilitation, and expanding on what exists, but also in its sending of what these days are pointed but measured ‘we’re ready’ messages to the international market.
