-says `fronting’ still has to be addressed
Local content opportunities abound here as the Guyana Brand is well known but just needs tapping into through better marketing and exploring investment partnerships, President Irfaan Ali said on Tuesday.
“The brand can’t do all the work for us, we have to help the brand just as the brand is opening up the opportunity for us. Guyana is our brand,” Ali told the opening of the Local Content Summit held at the Pegasus Hotel and Corporate Suites.
“…You fight for local content, more in local content, but what are you doing for this content? How are you positioning this brand? For the brand to get stronger you have to also build the brand. So if you think knocking the brand every day is in your interest, then God help all of us because this is the brand that will have to secure us. This is a brand that will have to position us,” he charged.
