Brooke Glasford

   What’s in a brand? The premise of the second article you’ll be seeing from me, #Made in Guyana, is to really highlight Guyanese-made products on the market that may not be easily recognizable.

What is a designer, or who is a designer? From a place of millennial mainstream, designers seem to be synonymous with influencers and brands.

Luxury can be defined as a state of great comfort or elegance, especially when difficult to obtain.

There is a point where fashion and the arts meets business and the two collide head on with technology.

I have spent weeks considering the content of this article; reading numerous articles that were scathingly critical of the archaic way the image of the public has been managed over the past few years.

A young designer reached out to me this week to ask some advice on starting a clothing line here in Guyana.

By Brooke Glasford Mass production and fast fashion have created for buyers a slavish addiction to cheap clothing.

According to Thorstein Veblen’s theory, conspicuous consumption can be described as “tangible evidence of the cost of one’s apparel, indicating ability to spend freely on clothes”.

I remember taking one of my first semester courses at college, the Psychology of Fashion, and thinking what on earth did I just pay money for. In

Guyanese are notoriously shameless when it comes to copying people — or borrowing ideas.

Over this past weekend, my team and I participated in the ‘Women in Business Expo’ at Pegasus Hotel.

In my last article I posed a question that received a lot of feedback, so I thought it best to address that head on.

Given my experience in the fashion industry in Toronto as well as my current position managing a garment factory here in Guyana, I really wanted my introductory article to be focused on the fashion and garment industry in Guyana today The business of fashion is a globally recognized behemoth of an industry that was last valued at US$3 trillion.