DDL gearing to bottle up more of North American market

-new Chairman

Demerara Distillers Limited (DDL) Executive Chairman Komal Samaroo says the company is in the process of training employees who will be used to help wrestle US, Canadian, and other international markets shares from the hands of more established rum producers.

Samaroo was the company’s Managing Director for approximately 30 years, the last eight of which he spent building and studying international markets and marketing the El Dorado rum brand internationally.

During an interview with Stabroek News on Wednesday, Samaroo, who was handed the company’s chairmanship the previous week, said that although steps have already been taken to increase sales in international markets such as the United States and Canada, DDL, under his chairmanship, …..To continue reading, login or subscribe now.

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