DDL launches Demerara Rum Heritage Month

DDL will be staging a number of activities to mark the first ever Demerara Rum Heritage Month, in recognition of the world renowned El Dorado rums it produces.

According to a DDL press release, Managing Director Komal Samaroo said, “The enormous international recognition and wards the El Dorado rum brands have received over the years is a clear indication that DDL continues to produce the finest spirits with a taste and blend unique to Guyana and Demerara. This legacy dates back to centuries and will continue to influence the process which has produced the gold medal winning El Dorado brands voted best in the world in their respective classes.”

The release also said Demerara Rum Heritage Month coincides with the 40th anniversary of the Abolition of Tot. A Tot was about a half pint of blended rum issued to sailors in the British Naval Fleets; this practice was abolished on July 31, 1970. Guyana’s Demerara Rum was included in this blend.

Among the various promotional events that will be held throughout the month are the promotional packages at Distribution Services Limited (DSL) Cash and Carry locations, supermarket specials, cocktails, competitions and a Navy Theme party to be held on July 23 at the Pegasus Hotel. The company will also be hosting a dinner on July 30 at the Grand Savannah Suite of the Pegasus Hotel to raise funds for its Foundation Charity fund.


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