Sterling Products Limited last Saturday under their Igloo Ice Cream brand committed to sponsoring the 2011 National Schools Basketball Festival at the company’s head office at Providence, East Bank Demerara. In the championship tournament 29 school teams will do battle for glory in the different categories that have developed in the competition. According to a press release, Chief Executive Officer of Sterling,
Ramsay Ali indicated that he has always been passionate about sports and saw this as another opportunity to support the development of youths.
Ali also said that his company mainly supports the development of sports at the grassroots level and will be sponsoring the tournament under their Igloo Ice Cream brand to connect with the youth spectators and player-base of the event. Communications and Media Officer of Youth Basketball Guyana (YBG), Kiev Chesney stated that the company’s contribution was greatly appreciated by the YBG, and he also noted the tournament’s expansion in different areas which has been a result of the investments by corporate sponsors. Sophia Findlay-Lall, Public Relations Officer (PRO) for Sterling Company declared that her organization was pleased to be associated with the tournament which is in keeping with Sterling’s passion for the development of young people.
Findlay-Lall concluded by saying that her company will soon be launching a new brand of ice cream called Royal Ripple that will have the appeal to compete on the international market. The new brand of ice cream is expected to be launched on July 15 at the Georgetown Club.
The NSBF 2011 continues today and tomorrow with the semifinals and the finals for the Division One and Two categories at the Cliff Anderson Sports Hall (CASH).