Dem Bake here for its fair share of the market

Family members and other officials at a recent Dem Bake branding event

What used to be just Doolie’s Bakery at Land of Canaan on the East Bank Demerara is in the throes of a transformation that seeks to provide its customers with a service that matches the very best that the industry has to offer.

The rebranding begins with its new ‘catchy’ name, Dem Bake but more than that the company’s owner has decided to secure the services of Kenneth Scrubb, a Marketing-trained General Manager who has told Stabroek Business that Dem Bake’s ambition is nothing short of seeking to take a place of prominence in the local market.

Scrubb believes that Dem Bake is already batting on a friendly wicket arising out of the reputation that it has already built with its clients. “We are moving in the direction of a vision that has been seen by Peter Abia, the company’s owner,” Scrubb says. The new General Manager has himself been with the company for about five months and talks enthusiastically about its investment in a training partnership with the local Action Coach franchise. ….

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