(Reuters) – Facebook Inc said on Friday that its users in the United States would be able to view and share official music videos on its platform, in a move to better compete with Alphabet Inc’s video platform YouTube.
Facebook, which had 2.7 billion monthly active users in the last quarter, said it inked deals with Sony Music Group, Universal Music Group, Warner Music Group among others. “Today, we’re adding a new way for people to come together around music by bringing official music videos to Facebook in the US. Starting this weekend, you’ll be able to discover, watch and share music videos from today’s top artists to up-and-coming bands and classics across various music genres on Facebook,” the company said in a post on Friday. “In the coming weeks, we’re excited for global music video premieres happening on Facebook, including exclusive music video content from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez and Calibre 50,” it added.
Universal as a group is home to Taylor Swift, Lady Gaga and Post Malone, while Sony’s big names include Beyonce, Mariah Carey and Alicia Keyes. All the three music houses boast a host of back catalogues.
