Florida Crystals being marketed as Demerara sugar

Dear Editor ,

I work at a well established grocery chain here in Midwest America, Fort Wayne, IN. We sell a packaged sugar from Florida Crystals (http://www.floridacrystals.com/ ) , which has on the label ‘Demerara Sugar’. It is very misleading because the sugar is grown in Florida.

Only if the consumer reads the fine print, will he find the name Demerara refers to the location in Guyana.

Is it legal for them to use that name? Couldn’t something be done?

Yours faithfully,

Karl Teekaram

Editor’s note

We are sending a copy of this letter to the Guyana Sugar Corporation for any comments they may wish to make.