Dear Editor,
A few nights ago I went to the Giftland Movie Theatre to see Bad Moms. As expected, it wasn’t a bad movie, albeit not one I’d want to see a second time. Light, and portraying the hardship of being a modern-day city mom and family breadwinner, it also featured adult conversations and language. This came as no shock as it was a movie for adults, internationally rated ‘R’. Anyone who saw the trailer or poster would have been aware of this.
I was therefore surprised to see parents and grandparents taking children and even toddlers and babies to see the movie. At least a third of the theatre was populated by children under the age of 12, at a session which commenced at 21h30. A grandmother taking her young grandson was saying that it was such a great movie she had to see it a second time.
Perhaps the most important question, besides those of morality, is why the administration of the Giftland Movie Theatres ignores the internationally prescribed ratings of the movies on display, violating its obligations as a service provider of entertainment to the wider public.
Yours faithfully,
Anna Correia
