Social entrepreneurialism is a wise business model to win hearts and grow a business

Dear Editor,

I write to commend businesses, organizations, and individuals who go out of their way to help the less fortunate and or those in distress while also simultaneously appeal to other businesses to give to worthwhile causes.

The act of the wealthy and or businesses giving assistance to others is called social entrepreneurship or corporate social responsibility, or philanthropy, and regrettably only a small percentage of Guyanese businesses and individuals engage in the practice.

Societal giving or social entrepreneurialism is a wise business model. It wins over hearts and minds and grows a business.  Very few companies understand this business model. Mohamed Enterprises, Nand Persaud, Queens Atlantic, among a few others, are very generous social entrepreneurs. They ought to be commended. More companies should follow in their footsteps.

Sincerely,

Vishnu Bisram