The Guyana Olympic Association’s (GOA) maximize the Sports Media Webinar is set for today, virtually on the Zoom platform, from 19:00hours and GOA president Kalam Juman-Yassin is encouraging all athletes, administrators and other officials, to participate.
Scores of athletes and officials have registered for the event which the GOA president views as “very important, especially for athletes.”
“The aim of this virtual seminar of Maximizing Media is to enlighten our sports athletes about the importance of the media which takes the form on many fronts,” Yassin said in a release issued by the GOA.
Aliann Pompey, Guyana’s four-time Olympian and Commonwealth Games 400M gold and silver medalist is expected to lead the panel discussion and presentation.
Multiple award-winning sports journalist Rawle Toney of the National Communications Network and the Guyana Chronicle and Ishaka Jackman, Social Media Consultant and ICT Manager are among the facilitators.
After the brief opening word from Yassin, Minister of Culture, Youth and Sport, Charles Ramson Jr., is scheduled to deliver an address to the participants.
Yassin is of the view that “as technology extends it is important to understand how it works and how to use it so as to develop each athlete’s branding.”
The long-serving GOA head is encouraging every athlete and coach to register in order to benefit from the exposure.
Pompey, who also serves as the Pan Am Athletes Commission President, said:“The state we’re in provides unique opportunities for us to fine tune certain things, including how to effectively use social and news media to help us reach our athletic goals.”
“The content is timely and presenters are knowledgeable. With the Olympics and qualifying events on the calendar for next year and our athletes looking to attract sponsorship and agents, this seminar aims to teach participants how to raise their visibility and market and brand themselves,” Pompey said.
Registration is on-going and persons can use the link information below to register and may visit the GOA’s Facebook page for further information.
A certificate and a tee shirt will be provided to persons who register, log on and participate in the programme.
